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Our Philosophy

It’s not me, it’s you.

There’s No ‘I’ in ‘You’

We’ve all been there before: engaging with a firm that lacks empathy and focuses on themselves rather than what you need. Our philosophy at Blue Nile is client-centric: First, we work to understand the clients goals.  Once we understand their goals we design a research instrument that will best help the client achieve their goals.  We work diligently throughout the research process to keep the client informed so they can offer input and feedback to ensure they end up with the research product that will help them achieve their goals.