Research Studies and White Papers

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    • What is it?


      A written study, often based on survey data, that communicates a brands value proposition, demonstrates industry expertise, or addresses a common sales objection.

    • Why do it?


      Content marketing is the de-facto way to reach customers, communicate a value proposition and bring customers through the buying funnel.

Client Examples:

  • An email marketing technology company suspected Marketers had misconceptions about the integration effort and features and functionality of their platform. Blue Nile designed a study and surveyed Marketers about their email marketing platform misconceptions.

  • An online coupon platform company wanted to draw attention to the revenue retailers lose by not appearing in search for their own coupon terms. Blue Nile designed a model to size the market and authored a study that draws attention to the problem.

 

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